How Vercel Builds Dozens of Metrics from One Heterogenous Table

Explore how Vercel leverages a single heterogeneous table to generate numerous metrics driving business, technical, product, and operational decisions across the company in this 24-minute Data Council talk. Learn about Vercel's approach to empowering both technical and non-technical stakeholders to engage in analytical discovery using a metrics table, resulting in more frequent iterations and reduced dependency on the data team. Discover how centralizing data and metadata for metric creation has expanded stakeholder participation in analytics, decreased troubleshooting time for outlier events, and eliminated the data team as a bottleneck for data-related tasks. Gain insights from Thomas Mickley-Doyle, who leads analytics and data science initiatives at Vercel, as he shares strategies for making data modeling, analytics, and decision-making more accessible to all users.

How Vercel Builds Dozens of Metrics from One Heterogenous Table