How Typography Affects Advertisements with Asha Mody

Explore the impact of typography on advertising in this comprehensive 1-hour 15-minute webinar featuring Asha Mody from Mindsy Design. Delve into the fundamentals of advertising and typography, examining their interplay and the anatomy of effective ads. Learn about typography principles, font selection, reading sequence, color usage, and contrast. Discover how to break design rules creatively and apply typography effectively in digital advertisements. Follow Asha's ad creation process, from finding the perfect image to manipulating layers. Gain valuable insights from Asha's decade-long international design experience, enhancing your ability to create clean, mindful designs that resonate with audiences.

Intro
About Asha
Agenda
What is Advertising
What is Typography
Typography and Advertising
Anatomy of Advertising
Principles of Advertising
How to use Typography
Types of Fonts
Reading Sequence
Font Choice
Leading
Color
Contrast
Break the rules
Breaking the Rules
Cheat Sheet
Digital Ads
Ashas Ad Process
Finding a Perfect Image
Creating a Duplicate Layer