How to Write Compelling Content for Your Audience, with Eric Barker

Discover the secrets of writing compelling content in this 30-minute video featuring Eric Barker, creator of the popular blog "Barking Up The Wrong Tree" and bestselling author. Learn about compassion vs. empathy, cognitive biases, and alignment in content creation. Explore Barker's unique approach to studying people and his research methods. Gain insights on business growth, career advice, and the key ideas behind successful content writing. Benefit from Barker's expertise as he shares valuable tips for aspiring writers and content creators looking to engage their audience effectively.

0:00- Introduction
0:30- Who is Eric Barker
3:11- Compassion vs. Empathy
5:38- Cognitive Biases
7:12- Book: Barking Up the Wrong Tree
9:12- Alignment
12:08- Not a People Person - So I Study People
14:06- How do you do your research?
19:03- If you had to give a TED talk on one idea, what would it be about?
20:55- How did you get your business to grow?
26:23- If you could give someone at the very beginning of their career advice about people, what piece of would you give them?
29:20- Conclusion