How to Win Hearts & Minds - Lessons Learned from Electoral Politics

Discover effective strategies for winning hearts and minds in the workplace, drawing lessons from electoral politics. In this 37-minute conference talk from GOTO Amsterdam 2017, Kate Gray and Chris Young share insights on navigating office politics and resolving conflicts within teams. Learn how to apply political campaign methods to professional settings, understand the importance of language and segmentation, and explore tools like residual COFF and polling. Gain valuable techniques for inclusive collaboration and problem-solving that can be implemented in various organizational contexts.

Intro
Learning from Kate
Time pressure
Youre talking to yourself
Language matters
Political segmentation
Applying segmentation to the context
Residual COFF
Define Delivering Claim
Polling
Tools
Summary