YoVDO

How to Use the Facebook Conversion API with Google Tag Manager Server-Side

Offered By: MeasureSchool via YouTube

Tags

Facebook Marketing Courses Digital Marketing Courses Google Tag Manager Courses Web Analytics Courses

Course Description

Overview

Learn how to implement Facebook's Conversion API using Google Tag Manager Server-Side in this 26-minute tutorial. Discover the process of sending data from your website to Google Tag Manager Server-Side and forwarding it to the Facebook CAPI. Explore techniques for deduplicating hits by incorporating Event IDs. Follow along as the instructor guides you through setting up the integration, testing server events, and installing Event IDs. Gain valuable insights into this new method of sending data to Facebook Ads, enhancing your ability to track and optimize conversions effectively.

Syllabus

- Introduction
- Overview
- What is the Conversion API?
- How to send data from GTM to FB API?
- Setting it up
- Test server Events
- Installing Event IDs
- Summary


Taught by

MeasureSchool

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