How to Use Live Streaming at Every Stage of Your Digital Marketing Strategy

Discover how to effectively integrate live streaming into every phase of your digital marketing strategy in this 30-minute video presentation. Learn to assess the value of your live streaming efforts and their impact on sales. Explore techniques for building awareness, engaging your audience, and driving conversions through live content. Gain insights on determining the optimal frequency and platform for your live shows, developing a promotion strategy, and measuring success using Facebook statistics. Follow Amanda from Spiderworking as she shares her expertise on winning online strategies for small businesses, peppered with references to pop culture and her personal interests. Originally part of the Leap Into Live Streaming Bootcamp in April 2020, this talk covers topics from brand awareness to sales promotion, helping you maximize the potential of live streaming in your digital marketing efforts.

Intro
Chewbacca Mama
The 3 Stages of Digital Marketing
Awareness
Be Silly
Know Your Brand
Talk To Your Existing Customers
Research Facebook Groups
My Live Show
Where To Host Your Show
How Often To Post
Promotion Strategy
Measuring Success
Facebook Statistics
Show Up Frequently
Audience
Consideration
Getting To Know You Better
Audience Building Awareness Content
Frequency
Sales
AwarenessConsideration
Sales Content
Sales Promotion
Conclusion