How to Transform Apocalypse Fatigue into Action on Global Warming

Discover a fresh perspective on addressing climate change in this engaging 15-minute TED Talk. Explore the psychological barriers that prevent people from taking action on global warming and learn innovative communication strategies to overcome them. Gain insights from psychologist and economist Per Espen Stoknes as he shares his research on the mental defenses we employ to avoid confronting environmental issues. Move beyond doom-and-gloom narratives and embrace a more empowering approach to climate action. Learn how to make environmental stewardship feel personal, achievable, and motivating through this informative and entertaining presentation.

How to transform apocalypse fatigue into action on global warming | Per Espen Stoknes