How to Think About PR - Stanford Startup School

Learn how to effectively approach public relations and engage with the press in this 44-minute Stanford CS183F: Startup School lecture. Explore product innovation, founder-led PR strategies, and techniques for identifying your target audience. Discover valuable tips for reaching out to media, crafting compelling blog content, and leveraging various sources. Examine real-world examples, learn how to respond to articles, and understand the nuances of working with different types of publications. Gain insights into the importance of pre-work and scaffolding when interacting with reporters, and master the art of securing exclusives. Equip yourself with essential PR knowledge to effectively promote your startup and build meaningful relationships with the press.

Introduction
Product Innovation
FounderLed PR
Who are you
What do you do
PR isnt your goal
Strategic audience
Big tips
Reaching out
Blog
Sources
Examples
Respond to Articles
Steven Levy
Other Questions
Exclusives
Types of publications
Reaching out to reporters
Prework vs scaffolding