How to Scale a Mission-Driven Brand

Explore the journey of scaling a mission-driven brand in this 25-minute SXSW 2021 conference talk. Gain valuable insights from Supergoop! Founder Holly Thaggard and investor Maria Sharapova as they discuss transforming a mission to end skin cancer into a multi-million dollar business. Discover strategies for innovating within a category, changing consumer behavior, and identifying promising investment opportunities in high-growth brands with authentic missions. Learn about finding retail partners, staying true to your mission, creating healthy changes, and the importance of collaboration. Understand the benefits of being hands-on as a founder, selecting the right partners, investing in people, and launching during challenging times. Embrace the value of spontaneity and patience in entrepreneurship while prioritizing mission-driven goals and social impact.

Intro
Our Story
Finding Retail Partners
Staying True to Your Mission
Creating Healthy Changes
Collaborating with Holly
Why Holly likes to be handson
How to find the right partners
How to invest in people
Launching during the pandemic
Being spontaneous
Be patient