How to Run a User Interview - Emmett Shear

Discover the art of conducting effective user interviews in this 46-minute lecture by Emmett Shear, Founder and CEO of Justin.tv and Twitch. Learn why talking to users is crucial in the early stages of your startup, alongside building your product. Explore techniques for selecting interviewees, crafting insightful questions, and avoiding common pitfalls. Gain valuable insights on how user feedback can shape your product goals and drive innovation. Understand the importance of validating ideas, identifying minimum requirements, and leveraging various channels for user feedback. Delve into strategies for interviewing non-users, conducting international market research, and utilizing user feedback tools. Apply these lessons to enhance your product development process and create solutions that truly resonate with your target audience.

Introduction
Who to Interview
Interview with Stephanie
Questions to Avoid
Ideas
Validate
Minimum Requirements
Twitch Feedback
NonUsers
Common Mistakes
Getting BuyIn
Recording
International Market
Channels
User Feedback Tools
Treating Groups
Video Game Industry
User Feedback