How to Present Your Next Logo & Identity System With Maxwell Billings

Explore the process of redesigning the United Airlines logo in this insightful video featuring Maxwell Billings, a brand designer and founder of EightySeven. Dive into the rationale behind choosing United Airlines for a redesign, examine initial sketches, and watch a detailed Illustrator timelapse of the logo creation. Learn about Maxwell's design timeline and gain valuable insights into his systematic approach to the design process. Discover the intricacies of logo design and identity systems through this educational project, which showcases problem-solving skills and creative thinking in branding.

- Start.
- Why the United Logo?.
- Sketches.
- Illustrator timelapse.
- How long did it take Maxwell to design?.
- Maxwell’s system for his design process*.