How to Market the Biggest Sport on Earth

Offered By: Web Summit via YouTube

Course Description

Overview

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Explore the intricacies of marketing one of the world's most prestigious football clubs in this insightful 20-minute conference talk featuring Edwin van der Sar, Chief Marketing Officer of Ajax. Gain valuable insights into the strategies and challenges of promoting a legendary team in the global sports industry. Discover how van der Sar leverages Ajax's illustrious history and current success to maintain its position as a powerhouse in the world of football marketing.

Syllabus

How to market the biggest sport on earth - Edwin Van Der Sar & Ben Smith

Taught by

Web Summit

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