The Art of Motion Graphics Business Development - Landing Big Clients

Dive into a comprehensive podcast exploring the intricacies of creative business development with Joe Nash, former Director of Business Strategy at Buck. Gain valuable insights on building client relationships, matching creative solutions to client needs, and navigating the business aspects of the evolving creative industry. Learn about Buck's success, lifetime value, business development tactics, and Joe's personal playbook. Explore the research phase, rapport building, positioning strategies, and economic considerations in the creative field. Discover current industry trends, including the rise of individual creators, social media dominance, and the shift towards a post-advertising world. Examine the role of animation in product development and debate the merits of being a generalist versus a specialist. Benefit from short-term advice and access additional resources, including links to notable studios, artists, and tools relevant to the motion graphics industry.

Intro
Who is Joe Nash?
What is Business Development?
Thoughts on Buck's Success
Lifetime Value
Biz Dev Tactics
Who, What, When
Joe's Playbook
The Research Phase
Building Rapport
Missing Pieces
How to Position Yourself
It's the Economy, Stupid
Who's Winning Now?
Competing with Creators
Social is Dominant
The Post-Advertising World
Animation for Product
Generalist vs Specialist
Short Term Advice