How to Design Your Brand Identity - A Branding Tutorial

Learn how to design a compelling brand identity in this comprehensive tutorial from Hoodzpah Design. Follow along as twin sisters Amy and Jennifer Hood, co-founders of Hoodzpah Design, guide you through the process of creating a cohesive brand identity for a fictional company. Discover how to interpret a design brief, craft a custom logo using Adobe Illustrator, and develop mockups for business cards and packaging in Photoshop and InDesign. Gain valuable insights into client communication, custom typography, presenting proofs, and tackling challenging design concepts. Explore helpful hotkeys, receive advice for creative graduates, and learn about balancing real and fictional projects in your portfolio. Delve into the time investment required for personal versus commercial branding, and witness the creation of a product mockup. Whether you're a design professional or aspiring brand creator, this tutorial offers practical techniques and expert guidance to elevate your branding skills.

Start
Intro
The process of work and communicating with your client
Custom typography begins
The importance of presenting proofs to clients
Designing with difficult concepts
Helpful hotkeys
Advice for creative graduates
Adding work to your portfolio: Real VS Fictional projects
Time invested in Personal VS commercial branding
Mocking up the can