How to Design a Digital Design Product - A Step by Step Guide With Matt Slightam

Dive into a comprehensive 58-minute video tutorial on designing and launching digital design products. Follow Design Cuts' Creative Director Matt Slightam as he provides a step-by-step guide using Julia Dreams's latest pack as a working example. Learn how to identify product opportunities, conduct research, create a scope, develop a value proposition, and craft an effective launch strategy. Gain insights on authenticity, presentation techniques, and creating hooks to capture audience attention. Perfect for designers looking to transition into creating and selling their own digital products, this tutorial offers valuable takeaways applicable to various design projects and business ventures.

Introduction
Session Overview
Agenda
Background Research
Product Opportunity
Product Research
Finding a New Angle
Create a Scope
Product Academy
Value Proposition
Timeline
Updates
Authenticity
Presentation
Hooks
Launch Strategy