How to Create a Typeface with Debi Sementelli and Laura Worthington

Discover the art of typeface creation in this 1-hour 7-minute webinar featuring renowned font designers Debi Sementelli and Laura Worthington. Learn the entire process of font design, from initial hand-lettering to digital implementation. Explore crucial considerations when designing an alphabet for font creation, and gain insights into drawing letters within font programs. Master advanced techniques like creating contextual alternates and understand the intricacies of spacing and features. Delve into the business aspects of font design, including customer targeting, marketing strategies, and the potential profitability of creating your own fonts. Whether you're a graphic designer, typographer, or lettering enthusiast, acquire valuable knowledge to elevate your typeface creation skills.

Intro
What starts out a typeface design
The creative process
Reviewing and refining
Completing the typeface
Spacing
Features
Publishing
Laura Worthington
Experience Video
Who Is Your Customer
Types Of Customers
Tools
Look Mood Feel
Scanning In
Drawing Outlines
Contextual Alternates
Final Thoughts
How lucrative is creating your own fonts
Marketing