How to Create a Holistic Customer View to Drive Performance and Revenue

Discover how to revolutionize data management and boost business performance in this 35-minute conference talk by Zachary Bannor, Data Engineering Manager at Condé Nast. Learn about Graphite, an innovative data product designed to provide a unified application for querying and visualizing content lifecycle data. Explore its real-time capabilities using Databricks online tables, serverless job clusters, and SQL warehouses. Gain insights into natural language querying with Databricks DatabricksIQ and future developments. Understand how Graphite integrates with Databricks technologies to transform content data interaction and build a unified data platform based on the Databricks Lakehouse architecture. Delve into how this solution can drive revenue streams like affiliate sales and subscriptions, empowering business users with comprehensive data insights.

How to Create a Holistic Customer View to Drive Performance and Revenue