How to Build Products People Care About

Discover how to build products that resonate with customers in this 38-minute conference talk by Oli Gibson and Monira Rhaimi from ThoughtWorks at Devoxx. Learn about the experimental approach to product development, drawing parallels with Test-Driven Development (TDD) to fail fast, learn, and adapt. Explore real-world stories from startups and enterprises, common mistakes in product development, and the importance of creating a culture of experimentation. Gain practical insights on applying an experimental approach, recognizing the dangers of launching without learning, and managing cultural transformation in organizations. Delve into topics such as minimum viable success, product growth stages, unique value propositions, and the build-measure-learn loop. Leave equipped with strategies to invest wisely, create effective landing pages and pricing models, and conduct meaningful experiments to drive product success.

Introduction
About us
The bad news
Why products fail
How to build a product
Stripe
Spotify
Build first approach
Invest wisely
Minimum viable success
Minimum success criteria
Product growth stages
The 10x model
Tesla
What you need to remember
Unique Value Proposition
Product Stages
Dropbox Example
What to remember
How to approach building
Landing pages
Pricing
Experiment types
Build measure learn loop
Example
Results
Experiments
Events
Acquisition Journey
Hypothesis
Key Points
Books
Outro