How to Acquire, Grow and Retain Customers

Explore customer acquisition, growth, and retention strategies in this insightful 29-minute Web Summit talk featuring experts from leading marketing and sales platforms. Gain valuable knowledge on the future of customer communication, the importance of human touch in business interactions, and the effective use of first-party data. Discover why emails are becoming outdated and learn about adapting pricing strategies to maximize customer value. Delve into the art of pricing, implementing an escalation pipeline, and finding the right balance between growth and profitability. Acquire practical tips on when to slow down growth and how to navigate the ever-changing landscape of customer relationships in today's business world.

Intro
Future of customer communication
Emails are outdated
The human touch
First party data
Adapting the price
The art of pricing
Escalation pipeline
Slow down growth
Balance growth and profitability