How the East is Won - Scaling in China

Offered By: Web Summit via YouTube

Course Description

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!

Gain insider knowledge on scaling your company in the Chinese market from a panel of experts including WPP China's Bessie Lee, NYC Shanghai's Yiying Lu, Fosun's Sally Zheng, and MIT Sloan's Paul Michelman. In this 21-minute conference talk from Web Summit, discover valuable strategies and insights for navigating the unique challenges and opportunities of expanding your business in China. Learn about cultural nuances, market trends, and key factors that can contribute to successful growth in one of the world's largest economies.

Syllabus

How the East is won: Scaling in China

Taught by

Web Summit

Related Courses

Grow to Greatness: Smart Growth for Private Businesses, Part II
University of Virginia via Coursera Digital Leadership: Creating Value Through Technology
University of Reading via FutureLearn Starting a Business 2: People and Networks
University of Leeds via FutureLearn Structure: Building the Frame for Business Growth
Michigan State University via Coursera Strategic Thinking for Growing Your Enterprise
Stanford Graduate School of Business via NovoEd