How the East is Won - Scaling in China

Offered By: Web Summit via YouTube

Course Description

Overview

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Gain insider knowledge on scaling your company in the Chinese market from a panel of experts including WPP China's Bessie Lee, NYC Shanghai's Yiying Lu, Fosun's Sally Zheng, and MIT Sloan's Paul Michelman. In this 21-minute conference talk from Web Summit, discover valuable strategies and insights for navigating the unique challenges and opportunities of expanding your business in China. Learn about cultural nuances, market trends, and key factors that can contribute to successful growth in one of the world's largest economies.

Syllabus

How the East is won: Scaling in China

Taught by

Web Summit

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