How Oracle Reimagined Marketing for Always-On Customer Experience
Offered By: Oracle via YouTube
Course Description
Overview
Syllabus
Introduction
Topic
Introductions
Digital transformation
Real change takes place
Who is Oracle
What can possibly go wrong
Legacy systems
Messy data
Organizational sellers
Demand waterfall
Cloud transformation
Time for change
Changing everything
Oracle Cloud
Streamline
Data
Predictive Intelligence
Results
Data Management Platform
Empowering marketers
Selfservice tools
Nurture campaigns
Analytics
Delight
Power to the People
Email Anatomy
Digital Assets
Screenshots
Campaign results
The buyers journey
How marketing gets involved
Unified data
Future of digital marketing
QA
Audience Question
Salesforce CRM
CX Unity
Building trust with sales
Enable the sales teams
Internal vs external data
Learn to use CX Unity
Oracle Eloqua Profiler
How is B2B buyer behavior changing
Outro
Taught by
Oracle
Tags
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