Building a Timeless Brand for New-Age Entrepreneurs

Discover valuable insights on building enduring brands in this 18-minute TEDx talk. Explore stories and anecdotes from the speaker's extensive experience in the dairy industry, particularly with the AMUL brand. Learn about the importance of effective leadership, consistency, and strategic brand positioning. Gain inspiration from the father of India's White Revolution, Dr. Verghese Kurien, and understand how to instill blind faith in customers through unwavering commitment to quality and values. Benefit from essential lessons for new-age entrepreneurs aiming to create timeless brands that withstand the test of time. Delivered by the Chairman of NIFTEM, Board Member of International Dairy Federation, Brussels, and former Managing Director of GCMMF Ltd. (Amul) from 2010 to 2022.

How new-age entrepreneurs can build a timeless brand | Rupinder Singh Sodhi | TEDxMarwadiUniversity