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How Netflix Changed Entertainment - and Where It's Headed

Offered By: TED via YouTube

Tags

TED Courses Philanthropy Courses Company Culture Courses Education Policy Courses Entertainment Industry Courses Brand Building Courses

Course Description

Overview

Explore the revolutionary journey of Netflix in this 21-minute TED Talk featuring co-founder and CEO Reed Hastings. Discover how the company transformed entertainment through DVD-by-mail, streaming media, and original content production. Gain insights into Netflix's bold internal culture, powerful recommendation algorithms, and substantial content investments. Learn about the risks taken, the strategies behind building a strong brand, and the company's financial success. Delve into topics such as organizational culture, freedom and courage in the workplace, and the balance between aspirational and revealed values. Understand the role of algorithms in content curation and the push for more uplifting and diverse programming. Examine the impact of new technologies on the entertainment industry and Hastings' philanthropic efforts in education, including his views on charter schools and the intersection of politics and business in the education sector.

Syllabus

Intro
Risking it all
Making the brand stronger
How much Netflix makes
Netflixs culture
Reeds first company
No process no chaos
Freedom and courage
Investing in algorithms
Aspirational vs revealed values
Risks with revealed values
Algorithms
More uplifting content
Variety
Reality Check
All New Technologies
Education
Charter schools
Public vs charter schools
Politics vs business


Taught by

TED

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