How Media Is Made Today - AI and Modern CMS in Journalism

Explore the evolving landscape of media production in this 27-minute video featuring Matt Monahan, President of Arc XP at The Washington Post. Delve into the challenges of creating and distributing media content, and discover how AI and modern content management systems are revolutionizing the industry. Learn about the complexities of building an effective CMS, the potential of AI to streamline journalists' workflows, and the process of commercializing internal tools. Gain insights from Jeff Bezos' influence on The Washington Post, including the implementation of Amazon practices like the "six-page memo" and decision-making frameworks. Understand the impact of generative AI on content creation, the importance of model selection and fine-tuning, and draw parallels between piloting and business management. Explore the concept of organizational agility and the prevalence of reversible decisions in modern business environments.

Introduction
From print to digital: hard product & organizational changes
Why the CMS is where it all comes together
Commercializing an internal tool: selling Arc XP to other publishers
AWS and the impact of Jeff Bezos on the Washington Post
The famous six-page memo and how the Post benefits from it
GenAI: New features Matt is building to reduce toil for journalists
How to pick the right model and fine tune it
Matt’s a pilot! What flying has taught him about running a business
Being nimble: Why there are more “one way doors” than you think
Outro