How Media and Technology Are Altering Our Culture - The Olympic Games Case Study

Explore the transformative impact of media and technology on cultural events through the lens of Olympic Games coverage in this thought-provoking discussion featuring Comcast CEO Brian Roberts and NBC Olympic host Bob Costas. Delve into the evolving landscape of content consumption across multiple platforms, from traditional television to mobile devices and social media. Examine the social and economic implications of these technological advancements and their effect on reporting, viewing habits, and audience engagement during the Olympics' 17-day global spectacle. Gain insights into NBC's broadcasting strategies, Comcast's business model, and the future of media as industry leaders share their perspectives on adapting to changing viewer preferences and technological innovations.

Introduction
Winning the Olympics
Presenting the Olympics
Whats next for the Olympics
How the Olympics help Comcast
Bob Costas onDemand
NBC Sports Philosophy
NBCs Technology Strategy
How does this change NBCs primetime broadcast
We assume for Michael Phelps and Usain Bolt
How does the Olympics serve as a bulwark
Unbundling the cable model
Internet Essentials
Cash Flow
Alis Passing