How Marketing Shapes Beauty

Explore the profound impact of marketing on beauty standards in this 15-minute TEDx talk by Jennifer Quigley-Jones. Delve into how social media has revolutionized perceptions of beauty, examining the role of influencers and edited imagery in creating unrealistic ideals. Gain valuable insights into the evolving influencer marketing industry and its shift towards inclusivity. Learn about the potential negative effects on self-esteem and mental well-being, especially among young people. Discover how marketers can promote diversity and broaden beauty definitions through thoughtful campaign strategies. Understand the power of representation in enhancing people's sense of beauty both online and offline. Hear from the CEO and Founder of Digital Voices, an award-winning global Influencer Marketing agency, as she shares her expertise on reshaping beauty standards through responsible marketing practices.

How Marketing Shapes Beauty | Jennifer Quigley-Jones | TEDxInnsbruck