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How Marketing Can Drive Deeper, Meaningful Relationships - Tata CLiQ Case Study

Offered By: Oracle via YouTube

Tags

Marketing Analytics Courses E-commerce Courses Customer Relationship Management Courses Business Growth Courses Customer Experience Courses

Course Description

Overview

Explore a 20-minute video showcasing how Tata CLiQ leverages data as the cornerstone of their customer experience strategy. Discover the process of extracting valuable insights from data, implementing those insights effectively, and ultimately fostering more meaningful customer relationships while driving business growth. Learn about the challenges in e-commerce, the critical importance of data, deep RCS, and the strategic use of martech to enhance customer engagement and business performance.

Syllabus

Intro
Challenges in ecommerce
Importance of data
Deep RCS
Use of martech


Taught by

Oracle

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