How Logic and Structure Can Be Used to Enhance Creativity

Discover how logic and structure can enhance creativity in this TEDx talk by Amber Murray at Cranfield University. Explore the concept that creativity is not an innate talent but a learnable skill, as Murray, a chartered accountant nicknamed 'Robot-Spock', challenges the notion of a 'creative type'. Learn practical techniques to boost your creative thinking capacity through a logical and structured approach. Gain insights from Murray's unique background in both performing arts and finance as she demonstrates the powerful intersection of creativity, innovation, and analytical thinking. Delve into this 11-minute presentation to unlock your creative potential and apply it to various fields, from technology innovation to problem-solving in everyday life.

How logic and structure can be used to enhance creativity. | Amber Murray | TEDxCranfield University