Building India's First Thickshake Brand - Entrepreneurial Journey and Lessons

Discover the entrepreneurial journey of building India's first premium thickshake brand in this inspiring TEDx talk. Explore key moments that shaped the speaker's business acumen, from early experiences to the challenges faced during the brand's inception. Gain insights into the importance of risk-taking, leveraging one's environment, and maintaining a strong ideology for success in the competitive food and beverage industry. Learn how a single store, bootstrapped with a personal loan, grew into one of India's fastest-growing QSR chains with over 100 locations. This talk offers valuable lessons for aspiring entrepreneurs and business enthusiasts, demonstrating the power of innovation and perseverance in creating a pioneering concept in specialty beverage retailing.

How I built India’s 1st Thickshake brand | Yeshwanth Nag M | TEDxVCE