Making Greener Choices - Connecting People to their Impact on the Climate through Technology

Explore how everyday technology can be harnessed to combat climate change in this 31-minute conference talk by Jessica Greene, a Software Engineer at Ecosia. Discover how Ecosia, a search engine that uses its profits to plant trees worldwide, develops features that create a direct connection between users and the tree-planting projects they fund. Learn about engineering decisions that prioritize sustainability and user engagement, allowing people to make eco-friendly choices through the technology they use daily. Gain insights into building tech solutions that not only meet user needs but also foster a sense of personal achievement and participation in environmental initiatives. This talk, originally titled "Making Greener Choices: Connecting People to their Impact on the Climate through Technology," was presented at GOTO Berlin 2019 and offers valuable perspectives on integrating sustainability into software engineering practices.

How Everyday Technology Can Be Used to Help the Climate • Jessica Greene • GOTO 2019