How Are Publishers Approaching Content Monetisation

Explore how major publishers are adapting to the digital landscape and monetizing content in this insightful Web Summit panel discussion. Gain valuable insights from industry leaders David Perpich of The Wirecutter and Fred Santarpia of Conde Nast as they delve into topics such as performance marketing, service journalism, and the future of content. Learn about the evolving relationship between content and commerce, the impact of Amazon on the publishing industry, and strategies for diversification. Discover how publishers are leveraging data licensing and navigating the challenges posed by tech giants like Facebook and Google. Understand the cultural shift occurring within publishing organizations as they adapt to new revenue models and consumer behaviors in the digital age.

Intro
Wirecutter
Performance Marketing
The Future of Content
Service Journalism
Content to Commerce
Content about Products
The role of Commerce
Amazon
Diversification
Data Licensing
Facebook and Google
Cultural shift
Outro