Hits and Misses: Sports Marketing, Gender, and Society

Explore the complex intersections of sports marketing, gender, and society in this thought-provoking panel discussion from the Radcliffe Institute. Gain insights from experts in business, journalism, and academia as they examine the far-reaching influence of athletes and teams on our culture. Discover how gender impacts athlete representation and sports promotion through data analysis, advertising campaigns, and media coverage. Learn from industry leaders including Jessica C. Gelman, CEO of Kraft Analytics Group, Daniel Peterson, former editor at ESPN Boston, and Shira Springer, sports columnist for the Boston Globe. Engage with the panel discussion and Q&A session to deepen your understanding of the evolving landscape of sports marketing and its societal implications.

12:17 Jessica C. Gelman ’97, MBA ’02, chief executive officer, KAGR Kraft Analytics Group
Daniel Peterson ’02, resident scholar in journalism, Lowell House, Harvard University; director of content, AdmitHub; and former editor, ESPN Boston
Shira Springer ’97, columnist on women's sports, Boston Globe; contributor on sports and society, NPR and WBUR
Janet Rich-Edwards ’84, SD ’95, faculty codirector of the science program, Radcliffe Institute for Advanced Study; associate professor of medicine, Harvard Medical School; and associate professor, Department of Epidemiology, Harvard T.H. Chan School of Public Health, Harvard University
Panel Discussion
Q&A