Here2Help: Branding and Social Media Assets for Tiny Bodega - Part 1

Explore the process of translating a brand and creating reusable social media assets in this comprehensive Adobe Live session featuring graphic designers Lina Cordero and Julia Masalska. Learn how to develop branded elements for Tiny Bodega, an online corner store focused on amplifying BIPOC voices, using tools like Adobe Illustrator and XD. Discover techniques for brand exploration, creating style guides, utilizing CC Libraries, designing Instagram templates, establishing color palettes, crafting effective copy, and animating in XD. Gain insights on client communication and freelance practices while following along as the designers transform assets into shareable animations. Perfect for aspiring designers and branding enthusiasts looking to enhance their skills in creating cohesive visual identities and social media content.

Start
Intro
brand exploration begins
exploring the TinyBodega brand style-guide
Using CC Libraries
Sharing and adding users to Libraries
What is Copy?
Creating Instagram Templates
How to establish a color palette
Developing good copy
Should you “cold contact” clients?
Animating in XD