Has the Olympic Brand Deteriorated? - Restoring Credibility and Magic

Explore the state of the Olympic brand in this thought-provoking Web Summit panel discussion featuring Olympians Allison Wagner and Caitlyn Jenner, former Greek Prime Minister George Papandreou, and WIRED Magazine's David Rowan. Delve into the challenges facing the Olympic movement, including credibility issues and the struggle to recapture its former glory. Examine the impact of doping scandals, the inadequacy of current testing procedures, and potential solutions for restoring the Olympics' reputation. Gain insights from these diverse perspectives on how the Games can evolve to meet modern expectations while preserving their historic significance.

Introduction
How has the Olympic brand deteriorated
What would you like to see
Doping
Why are almost half of athletes not tested