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Hacking the Media for Fame and Profit

Offered By: YouTube

Tags

Conference Talks Courses Public Relations Courses

Course Description

Overview

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Learn effective strategies for gaining media attention and leveraging it for personal or professional gain in this 26-minute conference talk from DerbyCon 4. Explore techniques for identifying and approaching media targets, overcoming defensive barriers, and safely navigating media interactions. Discover the power of silence, blocking and tackling methods, and escalating primitives. Gain valuable insights with the top 5 tips for successfully hacking the media landscape, presented by experts Jenn Ellis and Steven Regan.

Syllabus

Intro
Jenn Ellis
Steve Regan
Who are your targets
Make your approach
Avoid the defenses
The safest bet
Silence
Blocking and tackling
Escalating primitives
Top 5 tips


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