Growing and Engaging Users with Google Play - Store Listing Optimization

Discover effective strategies for growing and engaging your user base on Google Play in this 21-minute conference talk from the Big Android BBQ 2015. Explore how to leverage Store Listing Experiments and other Developer Console tools to significantly boost conversions. Learn from successful developers who have utilized localization techniques to expand their reach. Gain insights on creating standout app icons, crafting compelling titles and descriptions, and optimizing your store listing through A/B testing. Understand the importance of user interaction, including responding to reviews and ratings. Dive into best practices for localization, alpha/beta testing, and building a strong developer page. Presented by Brian Quimby, a Google Play business development expert, this talk offers valuable tips for developers looking to enhance their app's visibility and success in the Android ecosystem.

Intro
Create a standout icon
Short and original title
Functional & vivid description
Store listing experiments allow you to test different parts of your store listing page
Starting with testing icons
Best Practices
Rovio iterated on design and color until they achieved the most optimal icon
Dots tested gameplay mechanics in screenshots and saw 6% increase in installs +6%
It's never been easier to interact with and understand your users
Reply to reviews & ratings
Optimization tips include localization options
Easily translate your Play Store listing
Open & Closed Alpha / Beta testing
Build a developer page!