Great UX Research for Non-Researchers

Discover essential user research techniques for non-researchers in this 27-minute conference talk by Steve Portigal at Awwwards San Francisco. Learn how to plan, conduct, and act on user research to drive UX and product design decisions. Explore key concepts such as learning from customers, balancing specific and general inquiries, and avoiding roadmap deflections. Gain insights on effective communication, follow-up questioning, and the importance of recording sessions. Delve into empathy, judgment, analysis, and synthesis in the research process. Understand the power of words as boundary objects and how to uncover valuable insights that inform business strategies.

Intro
Learning from customers
Learn From/Build For/Sell To
Specific General
Deflect Roadmap Questions
Speak Their Language
Most Questions Are Follow-Ups
Beware of Satisficing
Make a Recording
Empathy and Judgement
Analysis and Synthesis
Example
Words As Boundary Objects