Google Tag Manager Tutorial for Beginners

Learn how to effectively use Google Tag Manager and implement Google Analytics 4 in this comprehensive tutorial. Discover the basics of creating containers, setting up tags, and managing tracking codes for various analytics and marketing tools. Follow step-by-step instructions to create your first container, implement tags for Google Analytics 4, test your setup, and publish changes. Gain insights into custom script implementation, event tracking, and trigger configuration. By the end of this tutorial, master the essentials of Google Tag Manager and enhance your website's tracking capabilities.

- Intro
- What is Google Tag Manager?
- Create an account and container
- Account overview
- How to install Google Tag Manager
- Tags, triggers, and variables
- Quick introduction to Google Analytics 4
- Tags. Tracking pageviews with Google Analytics 4
- Testing tags
- Publishing tags
- Implementing custom scripts
- Quick introduction Google Analytics 4 event tracking
- Triggers
- Event tracking with GA4
- What you should do next