Google Analytics 4 Tutorial 2024 - Step-by-Step Guide

Embark on a comprehensive 56-minute tutorial to master Google Analytics 4 (GA4) from the ground up. Explore the interface, delve into report creation, set up conversions, and learn proper configuration and installation techniques. Navigate through key topics including account and property creation, standard report analysis, custom exploration report development, and attribution report interpretation. Gain practical insights on GA4 setup, configuration, and integration with Google Tag Manager. Benefit from additional resources provided, covering the Google Marketing Platform, demo account access, glossary, and advanced courses. Perfect for beginners and those looking to enhance their GA4 skills, this step-by-step guide equips you with the knowledge to leverage data effectively and make informed, data-driven decisions in the digital landscape.

Introduction
Creating an account and property
Walk-through the standard reports
Create custom exploration reports
Attribution reports
Setup and configuration
Installing GA4 with Google Tag Manager
Next steps