Google Ads Conversion Tracking Explained

Learn how to set up and implement Google Ads conversion tracking using Google Tag Manager in this comprehensive 25-minute tutorial. Discover the importance of conversion tracking for optimizing your ad campaigns and gain hands-on experience in creating conversions in Google Ads, setting up tags and triggers in Google Tag Manager, and working with the Data Layer. Follow along step-by-step to master the process of tracking both simple and dynamic conversion values, enabling you to gain deeper insights into your users' activity and improve your campaign performance without relying on a developer.

- Introduction
- What is a Conversion?
- Creating a Conversion in GAds
- GTM Conversion Tracking Setup
- Testing the GTM Implementation
- Data Layer
- Data Layer Variables
- Setting Up a Tag
- Adding a Trigger
- Conversion Testing
- Outro