Good Design Makes Happy Customers - A Microtransaction Design Primer

Explore the principles of effective microtransaction design in this 2018 GDC talk by ArenaNet's Crystin Cox. Gain insights from Cox's extensive experience leading microtransaction design efforts for popular games like Guild Wars 2 and MapleStory, and learn how to train designers to create high-quality microtransactions with confidence and consistency. Discover strategies for developing microtransactions that enhance player satisfaction and contribute to a game's success over the course of this one-hour presentation.

Good Design Makes Happy Customers: A Microtransaction Design Primer