Global Product Design

Explore models for global product design and key challenges in the evolving international market landscape through this 53-minute webinar from Stanford University. Discover why cultural considerations are crucial, learn about developing and emerging markets, and understand the application of design thinking in a global context. Delve into concepts like the cultural iceberg, cultural stories, and cultural slivers, using baseball as an illustrative example. Examine strategies such as translation, localization, and internationalization, and learn about adaptive systems and assumptions in global design. Gain insights into cross-cultural design and project management, with information on Stanford's professional development programs. Participate in audience questions and benefit from a comprehensive exploration of global product design principles.

Intro
Why Culture
Developing and Emerging Markets
Design Thinking
Cultural Iceberg
Cultural Stories
Cultural slivers
Baseball
Strategies
Translation
Localization
Internationalization
Adaptive Systems
Assumptions
Global Design
Questions
Project Management Program
Delivery Options
Program Overview
Program Calendar
Audience Questions
CrossCultural Design
Conclusion
Closing