Getting Started with Live Selling - Production, Strategy, and Execution

Dive into the world of live selling with this comprehensive video tutorial. Learn everything needed to get started in this rapidly growing $25 billion market that blends entertainment with instant purchasing. Explore pre-production essentials like creative briefs, storyboards, and visual branding. Discover production requirements including setup, gear guides, and team roles. Understand post-production strategies for engagement and content repurposing. Follow along as the host breaks down key concepts such as minimal investment approaches, working with influencers, and creating an effective run of show. Gain insights on production team structures, location considerations, and various presentation formats from solo shots to panel discussions. By the end, acquire the knowledge to launch your own successful live selling events and tap into this exciting new channel for reaching and engaging audiences.

- Intro
- Welcome & Hello
- review and upcoming
- Live Shopping Explained
- It’s not your Mama’s QVC
- Minimal Investment
- Key Opinion Leader/Influencer
- Run of Show
- Production Team
- In-House
- Production House
- Show Host
- Location
- Creative Brief
- Storyboard
- Solo Shot
- Solo + PDF
- Host + Guest
- Guest + PDF
- Panel Discussion
- Demo Mode
- Run of Show
- Review
- What’s next