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Getting Product Strategy Right

Offered By: Web Summit via YouTube

Tags

Web Summit Courses Marketing Courses Product Management Courses Product Development Courses Business Strategy Courses Product Strategy Courses

Course Description

Overview

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Discover the key principles of effective product strategy in this insightful 21-minute conference talk from Web Summit. Learn how Intercom's Des Traynor emphasizes the critical importance of understanding your customers to develop successful pricing, product, and overall business strategies. Explore topics such as addressing significant problem spaces, evaluating cost-benefit ratios, growing your market, building a strong brand, and defending your position in the industry. Gain valuable insights applicable to both Fortune 500 companies and startups alike, and uncover the essential questions to ask yourself when refining your product strategy.

Syllabus

Intro
Fortune 500
Significant Problem Space
Small Rare Problems
CostBenefit
Ask yourself this
Growing your market
Brand
Defend yourself


Taught by

Web Summit

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