Gender-Inclusiveness Personas vs. Stereotyping - Can We Have it Both Ways?

Explore a 21-minute conference talk from the ACM CHI Conference on Human Factors in Computing Systems that investigates the tension between using personas to promote gender inclusiveness and the potential for reinforcing stereotypes. Delve into a novel approach of incorporating multiple photos of different genders for a single persona, comparing it to traditional single-photo personas through controlled laboratory and eye-tracking studies. Discover the researchers' findings on whether this method can encourage product designers to engage with personas while avoiding gender stereotyping. Learn about the study's background, methodology, and results, including insights on the 5 Dimensions, GenderMag, and the BEM Sex-role Inventory. Gain valuable knowledge on creating more inclusive design processes and mitigating unconscious biases in user experience research.

Introduction
Background
The 5 Dimensions
GenderInclusiveness Personas
GenderMAG
The Big Tooth
BEM Sexrole Inventory
Metaanalysis
Research Question
Results
Stereotyping Content
GenderInclusiveness Persona
Engagement
What did happen
Persona engagement
Avoiding stereotyping