Games as a Service is Dead

Explore the evolution and monetization strategies of mobile games in this 2018 GDC talk by Michael Gordon from Iron Horse Games. Delve into the origins of the "games as service" model and gain insights on optimizing mobile game monetization. Learn about mobile market conditions, open beta strategies, store conversion rates, and the importance of visual elements like icons and screenshots. Discover key metrics such as installs, keyword ranks, and average revenue per user. Gain valuable knowledge to enhance your mobile game development and marketing approach.

Intro
Games as a Service is Dead
Mobile Conditions
Games as a Service
Silver Lining
Open Beta
New Free Games
Store Conversion Rate
Icon Variations
Feature Graphic
Screenshots
Landscape screenshots
Time conversion rating
Metadata
Bundle ID
Installs
Keyword Ranks
Average Revenue Per User
Average Revenue Per Paying User
Prepare
Questions