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Gamertainment - Gaming Goes Mainstream

Offered By: Web Summit via YouTube

Tags

Web Summit Courses Branding Courses Diversity Courses Business Strategy Courses Film Industry Courses Team Dynamics Courses

Course Description

Overview

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Explore the convergence of gaming and film industries in this 18-minute Web Summit conference talk featuring Kati Levoranta from Rovio Entertainment and Rick Kelley from Facebook. Delve into topics such as Rovio's expansion into new territories, the success of the Angry Birds movie, and its impact on the gaming business. Learn about the importance of brand versus intellectual property, the development of Angry Birds 2, and the significance of diverse teams in the gaming industry. Gain insights into the challenges and opportunities of women in gaming and discover how entertainment companies are navigating the blurred lines between gaming and mainstream media.

Syllabus

Intro
Company Overview
Battle Bay
Angry Birds Movie
New territories
The recipe for success
The impact of the movie
Boosting your business
Brand vs IP
Angry Birds 2
Teams
Diversity
Women in gaming


Taught by

Web Summit

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