Paid Acquisition for Smartphone Games - A Scrappy, Practical Guide

Discover practical strategies for marketing and growing your smartphone game on iOS App Store and Google Play in this 33-minute GDC 2019 session. Learn about different marketing approaches, easily avoidable mistakes, and step-by-step guidance for both paid and no-budget acquisition. Explore topics such as keyword optimization using Sensor Tower, Google Play's Open Beta and Early Access programs, Unity and Facebook advertising tips, and monitoring chart positions on Apple. Gain valuable insights on leveraging integration bonuses, obtaining lines of credit, and adapting your strategy based on open beta learnings. Perfect for indie developers and small studios looking to maximize their game's discoverability and success in the competitive mobile gaming market.

Intro
What Am I Going to Talk About?
Focusing on Google Play
Quick Google Play Open Beta FAQ
Choose Keywords Sensor Tower
Optimize Keywords
A: Market w/ Money
Step 3B: Market w/ No Money • Get An Integration Bonus • Get a Line of Credit
Monitor Keywords
Apply For Early Access
Google Play Launch FAQ
Step 1: Learn from Open Beta
Step 2A: Unity FAQ
Step 2A(continued): Unity Tips
Step 2B: Facebook FAQ
Chart Positions on Apple
Wrap Up