Game Design and Evolving Business Models in Online Gaming

Explore the evolution of game design and business models in this insightful talk featuring Alexander Brazie, a veteran designer of major online games like World of Warcraft and League of Legends. Discover Brazie's journey from teenage developer to industry professional, and gain valuable insights into creating engaging, sustainable game businesses. Learn about the impact of different business models on game content, including MMORPGs, MOBAs, free-to-play, subscriptions, and NFT-based games. Delve into topics such as modding, the human aspect of game development, narrative design, and theme development. Examine emerging trends like play-to-earn and metaverse concepts, and understand the importance of experimentation and innovation in the gaming industry. Gain practical knowledge about game design, business strategies, and the creative process behind successful online games.

Intro
How Alexander got into the game industry
World of Warcraft
How business model changes content
Creating moddable elements
The human aspect of game dev
Seeing opportunity
The job of the game designer
Humility
MMORPGs
A blueprint for competitors
Blizzard to League of Legends
League of Legends
The economy of League of Legends
Narrative design and theme development
New business models
Castle Doctrine and proof of time spent
Play to earn
Experimenting and innovating
Building the metaverse
Creative chaos
Alex’s biggest lesson
Where to learn more