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Future of Sports Activism - Reimagining its Bottom Line

Offered By: The Aspen Institute via YouTube

Tags

Social Justice Courses Sports Marketing Courses Fan Engagement Courses

Course Description

Overview

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Explore the evolving landscape of sports activism in this thought-provoking panel discussion from The Aspen Institute. Delve into the complex relationship between athletes, brands, and leagues as they navigate political and social issues in the sports arena. Examine notable examples from 2018, including the NFL's national anthem policy, Nike's Colin Kaepernick ad campaign, and LeBron James' response to criticism. Consider the potential implications of increased athlete activism on fan engagement, sponsorships, team dynamics, athlete welfare, and society at large. Gain insights from industry experts, including representatives from the NFL Players Association, WNBA, and collegiate athletics, as they discuss the future of sports activism and its impact on the bottom line. Part of The Aspen Institute's Future of Sports conversation series, this event encourages stakeholders to reimagine the role of activism in shaping the future of sports and its influence on society.

Syllabus

Future of Sports Activism: Reimagining its Bottom Line


Taught by

The Aspen Institute

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